How it works
Turning on AI is easy. Making it sell is our job.
On WhatsApp and Instagram, the agent has to speak like your company, know your product, and guide the conversation all the way to the sale. That takes a method, and the method starts before a single line of prompt is written.
Anyone can switch on generic AI. We make yours part of your team.
The method
From discovery to a live agent, in three steps.
We study your business
Before a single line of prompt: your product, pricing, return policy, common objections, tone of voice, and the real path your customers take before they buy. An agent can only represent your team if it knows your team.
We train and fine-tune the agent
We build the agent, test it against real questions from your day-to-day, and adjust it until it answers like your best team member. You sign off before any customer talks to it.
We launch it and take care of everything
Integrations, CRM, safe broadcasting, infrastructure, and ongoing maintenance are on us. The agent responds 24/7, qualifies, and hands over customers who are already engaged; your salesperson just steps in and closes.
Where the value comes from
Customers arrive warm; your team just closes.
Your salesperson steps in when the conversation is worth their time. The agent handles the rest: it answers the repetitive questions, qualifies with clear criteria and, when the customer is ready, hands the conversation to a person with full context.
- 24/7 coverage: no lead goes cold overnight
- Qualification by profile and purchase intent
- Handoff with context: your salesperson steps in fully briefed
- Text, audio, and media: customers chat the way they would with a person
Agent + salesperson, together
replies in seconds
Our technology
GIA: a team of agents working alongside your team.
GIA is cria.chat's own AI engine, built to sell, not just to reply. Several agents share the work in the same conversation: one answers, another qualifies, another books appointments, all tuned to your brand.
And your team stays in the conversation. The agents absorb the volume, organize what matters, and hand off to your salesperson at the right moment, with the customer's full history. Your human team and your agent team, on the same screen.
We handle the complexity
What's on us (so you don't even have to think about it)
Integrations
WhatsApp, Instagram, spreadsheets, your calendar, and the systems your business already uses.
CRM and Kanban
Every conversation becomes a card with a stage, a label, and an owner.
Safe broadcasting
Campaigns with sending criteria designed to protect your number's standing with Meta.
Infrastructure and maintenance
Servers, backups, and agent improvements as your business changes.
We take on all of this in the two plans where our team builds the agent: AI Assist and Everyday Sales.
Want to see the method applied to your business?
In the free demo, we show you the agent talking about your product and your pricing, before you decide anything.